Kim Kardashian Elevates Her Shapewear Venture with a Major Collaboration
Kim Kardashian is now taking her shapewear business to the next level by teaming up with Nike.
The celebrity entrepreneur announced her latest venture: a new joint brand with Nike: NikeSkims.
This project is inaugurated with the tagline “Designed to Sculpt; Engineered to Perform” and with the intention to take the athletic and sportswear scene to new heights. A press release from the new partnership stated that “an extended product mix that welcomes more athletes and more women into sport and movement” would be forthcoming in the collaboration.
NikeSkims to Go Global
The first collection NikeSkims will launch with – a mixture of apparel, footwear, and accessories – is coming to the United States this spring, with visions of expanding across the world by 2026.
“Both Nike and Skims have in their DNA innovation, inclusivity, and a share passion for ground-breaking with a strong belief in the ability of the woman’s spirit,” said Kardashian aged 44 in a press release. The partnership is termed as “the realization of our shared vision, presenting products that are carefully crafted to sculpt and perform for every body type.”
Heidi O’Neill, President of Consumer, Product & Brand at Nike, added, “It’s an exciting moment to begin a new brand and help to revolutionize the market for the future generations of athletes through NikeSKIMS.” “The perfect compilation, we think, really combines the best of both brands,” O’Neill shared, adding that the collaboration aimed at “shaking up the industry” and “inviting more athletes to sport and movement with products that make them feel powerful and attractive.”
See also: Melissa Gorga Purchases Joe Ultimate Practical Christmas Gift! Though Kardashian has teamed up Skims with high fashion through capsule collections with such luxury labels as Dolce & Gabbana and Fendi, this is her first attempt at moving Skims into a brand-new stand-alone brand.
Kim Kardashian’s Work Will Not Stop as She Battles for Women in Sports
Kardashian also supports female athletes. A report surfaced that she is including other WNBA stars in her lingerie advertisement, in line with her securing a deal with the said league. These stars include Candace Parker, Dijonai Carrington, Kelsey Plum, Skylar Diggins-Smith, and Cameron Brink.
The collaboration announced on Instagram saw Skims saying, “As the official underwear of the @WNBA, Skims offers unparalleled comfort,” with a short video of the basketball pros modeling in different hues of the brand’s “Fits Everybody” collection.
Kardashian adds via press release, “Championing women and women in sports is incredibly important to Skims.”
The company also recently aired a much-anticipated advertisement during Super Bowl 59 starring a roster of all-female athletes: Caitlin Clark, Indiana Fever guard; Jordan Chiles, Olympic gymnast; Sha’Carri Richardson, Olympic gold medalist; Sophia Smith Wilson, U.S. Soccer star; A’ja Wilson, WNBA star of the Las Vegas Aces; and Sabrina Ionescu, New York Liberty champion.
Conclusion:
This is Kim Kardashian’s promising collaboration with Nike for the thrilling new Skims launch, which will undoubtedly give the fashion and sportswear industries a new lease of life. With Kim moulding the trends and Nike’s legacy behind these sportswear, this promises to be a collection both trendy and functional for fans and fashionistas alike.
The closer we approach the launch date, the more the anticipation grows. This line seems to promise something new and different when it comes down to comfort and style. Keep an eye for more news as we head on to the official release!
FAQS:
What exactly does the Nike collaboration with Kim Kardashian entail?
Kim Kardashian has partnered with Nike to put out a new collection featuring her Skims brand: taking on the athletic expertise of Nike, while throwing in her style. It’s a promise of functional yet sassy activewear additions.
When is the release of products from the Kim Kardashian x Nike Skims collection?
The official date for dropping the line isn’t revealed yet, but dropping the collection might be soon. We’re awaiting updates from both Kim Kardashian and Nike for this drop.